The LPA Difference

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About LPA

A-Players, No Layers®

We’re a whole brained and whole-hearted partner. We don’t just care about Brands. We care about you. We’re obsessed with making our clients shine. That’s why 90% have us back. Meet our A-Players

We’re true experts in Brand Strategy – doing and teaching. Our track record speaks for itself:

Growth on 50+ brands and counting

Direct impact on P/E transactions

Fast & Agile – Strategy + Activation Plan in as little as 30 days

“With a lot of consulting firms, we get Junior people learning on our dime. With LPA, we only work with top notch, highly experienced folks.”

Fortune 500 Chief Growth Officer

A-Players,
No Layers®

LPA’s team of A-players imagine, create, and practice leading-edge Brand-building approaches and offer custom solutions to tackle your unique and (so far) unsolved challenges. Connect today.

Leonora Polonsky

Brand Strategist and
Capability Builder

Leonora Polonsky

Simply put, I am passionate about solving wicked Brand Strategy problems. My past decade of working with and finding solutions for Senior Marketing Leaders across 30 industries, plus my 23 years at P&G (culminating in GM Global Marketing Knowledge & Innovation), provides a powerful foundation to help clients get closer to their goals while helping them shine.

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Jennifer Otto

Passionate Insights Strategist

Jennifer Otto

I am passionate about delighting consumers. My 32 years in Insights and Marketing (including Insights VP at P&G) has included helping over 80 brands discover how to improve their consumers’ lives in a way that enables a deep, long-term connection with them. Understanding what consumers want, and then giving it to them, is a key enabler to our clients’ business growth.

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Erin Lang

Brand and Insight Strategist

Erin Lang

I am a brand builder and chemical engineer.  Left and right brained, with a passion for diving deeper to discover true consumer motivations then using problem-solving experience to creatively translate these insights into business-building actions.  I have a proven impact over 13 years in P&G Brand Management and R&D, 4 years in non-profits, and as a Brand Strategist across a variety of industries.

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Phyllis Jackson

Game Changer and
Brand Strategist

Phyllis Jackson

I thrive on game-changing opportunities. My 30+ year career has been fueled by acute foresight enabling me to spot game-changing opportunities — and build programs to commercialize them. I bring dot-connecting and scenario creation skills that drive product and commercial innovation. I combine Consumer & Market Knowledge (VP P&G) with technical knowhow (ChemE training) to grow Brands.

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Cindy Tripp

Branding and
Design Strategist

Cindy Tripp

I am passionate about helping clients solve vexing challenges through human-centered solutions that deliver results. As a practitioner in business for 20+ years, my approach is grounded in deep understanding of business discipline, aided by the imagination of future possibilities that can be inspired by empathy and framing.

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Brad Lang

Brand and
Innovation Strategist


Brad Lang

I am a hands-on builder of businesses, brands, and new products. My 25-year P&G track record includes breakthrough business growth and innovation in a wide range of markets, categories, and business situations, most recently as Vice President / General Manager for the company-wide $3B+ New Business Creation portfolio.  I have deep experience with growth strategies, opportunity identification and assessment, brand architectures, and innovation programs.

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Mike Malenfant

Go-To-Market Strategist

Mike Malenfant

I’m a decisive, results oriented, dynamic sales and shopper marketing leader with a proven track record for driving strong top and bottom line results across a broad set of challenging roles. I’m an innovative thinker who finds unique opportunities to build Brands and grow revenue. My work included pioneering use of Shopper Understanding to create powerful value propositions with retail partners.

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Amanda Hill

Brand Architect

Amanda Hill

I love to partner with brands to design a clear strategy that step-changes results. For nearly 20 years, I have built brands and organizations while delivering the P&L. In addition to managing several $1 billion brand portfolios at P&G, I have worked with mid-size and digitally-driven startup companies on strategy, branding, and capability-building. I also enjoy training and coaching employees so they learn techniques to leave a legacy on their business.

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Ute Hagen

Consumer Centric Brand Builder

Ute Hagen

I am a consumer / customer focused Brand Strategist with more than 30 years of marketing experience in various categories and regions around the globe. My core belief is that businesses will be more successful if their services or products genuinely improve lives. I have deep expertise in identifying and profiling target customer needs as the basis for powerful business and marketing strategies and executions.

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Doreen Bayliff

Growth Architect and
Pivotal Change Leader

Doreen Bayliff

I have thrived as a senior executive leading enterprises from $50M to $3B to step-changed gains in P&Ls and their sustainable underpinnings. Not one for status quo, my experiences span diverse contexts including turnarounds, international expansion, and M&A transitions. Rooted in customers (B2B) / end users (B2C) and the stakeholders who influence them, I love blending transformative thinking with pragmatic resourcefulness to help organizations renew for next-level growth.

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Laura Tapia

Communications Strategist
and Capability Builder

Laura Tapia

I am passionate about growing businesses by deeply understanding consumers and customers. I thrive on leaving legacies in companies to do better marketing and transforming capabilities through game changing strategies that bring best ROI. I have a consistent track record with P&G Latin America for 25+ years, and more recent local and international experience on diverse industries as an advisor and Independent Board Member.

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How We Work

Fast & Agile

Every project is unique and has its own text-book timeline. However, at times reality gets in the way and we’ve been known to deliver outstanding work on break-neck timing. Our lean resourcing (1-3 people on a project) and extensive experience enable us to achieve remarkable results in remarkably little time.

Global Tequila Brand Positioning: A 3-Week Sprint to Success

Fortune 500 Board-ready Brand Strategy Best Practices (<1 week)

Pragmatic

100% of our time is focused on solutions that can work in the marketplace. We know the theory, and share / teach it when appropriate, but as former business leaders with P&L responsibility, we’re all about solutions that are practical and actionable.

This is a true differentiator. We know this because we often are brought to the table after multi-million dollar expenditures on solutions that aren’t actionable. We’re invited to the party to take prior work and figure out how to make it actionable.

Another aspect of our pragmatism, we love to roll up our sleeves and get into the details as necessary to ensure solutions will work in the market and drive growth.

P/E Owned Personal Health Care: Total Line Restage → Favorable Transaction

No Waste

We’re all about solving problems and harnessing opportunities in the most efficient way possible:

We create uber-lean teams to get the work done. This maybe one person, often two, at the most three. There’s no time wasted with any bureaucracy on our end, time-consuming internal debriefings, transitions, etc.

We don’t create big binders to show how much work we’ve done. We rely on the important deliverables (often on a page or two) and results to demonstrate that we’ve done our homework.

No inexperienced people learning on the client’s dime. That’s just part of our A-Players, No Layers® approach.

We don’t spend time politicking or angling for credit. If we make our clients shine – and they bring us back (as 90% of our clients have) – that’s credit enough.

Product Repositioning Sprint → Breakthrough (Snacking Category)