The LPA Difference

Simply put, I am passionate about solving wicked Brand Strategy problems. My past decade of working with and finding solutions for Senior Marketing Leaders across 30 industries, plus my 23 years at P&G (culminating in GM Global Marketing Knowledge & Innovation), provides a powerful foundation to help clients get closer to their goals while helping them shine.

I love to partner with brands to design a clear strategy that step-changes results. For nearly 20 years, I have built brands and organizations while delivering the P&L. In addition to managing several $1 billion brand portfolios at P&G, I have worked with mid-size and digitally-driven startup companies on strategy, branding, and capability-building. I also enjoy training and coaching employees so they learn techniques to leave a legacy on their business.

I am a brand builder and chemical engineer.  Left and right brained, with a passion for diving deeper to discover true consumer motivations then using problem-solving experience to creatively translate these insights into business-building actions.  I have a proven impact over 13 years in P&G Brand Management and R&D, 4 years in non-profits, and as a Brand Strategist across a variety of industries.

I love bringing clarity, strategic thinking, and creative problem solving to the toughest brand challenges. Leveraging 20+ years of diverse experience as a client-side Marketing Executive, Agency VP, 3-time Entrepreneur, and Industrial Engineer, I have worked on over 150 brands, from start-ups to $1B+ businesses. I have a proven pedigree of positively impacting business results, brand strength, and organizational effectiveness.

I am passionate about helping clients solve vexing challenges through human-centered solutions that deliver results. As a practitioner in business for 20+ years, my approach is grounded in deep understanding of business discipline, aided by the imagination of future possibilities that can be inspired by empathy and framing.

I am a hands-on builder of businesses, brands, and new products. My 25-year P&G track record includes breakthrough business growth and innovation in a wide range of markets, categories, and business situations, most recently as Vice President / General Manager for the company-wide $3B+ New Business Creation portfolio.  I have deep experience with growth strategies, opportunity identification and assessment, brand architectures, and innovation programs.

I am passionate about growing businesses by deeply understanding consumers and customers. I thrive on leaving legacies in companies to do better marketing and transforming capabilities through game changing strategies that bring best ROI. I have a consistent track record with P&G Latin America for 25+ years, and more recent local and international experience on diverse industries as an advisor and Independent Board Member.

I am passionate about solving tough challenges to help brands and businesses grow. With 20+ years of cross-industry experience, I have a proven track record in general management, brand management, marketing, and marketing communications. I’ve developed & implemented growth strategies across a variety of categories and industries – from some of the world’s favorite food brands, to innovative niche players in PPE, to agricultural tires. Few things get me more excited than a new challenge. I value efficiency, clear communications, and simplifying complex problems. I’m led by data, led by the consumer, and led by experience.

I am a brand strategist and consumer behavior expert with a proven track-record of helping brands make smarter decisions and tell better stories.  My passion for consumer insight-mining and big idea generation began in brand management at P&G, where I led 12+ successful global product and sub-brand launches on flagship beauty brands with complex competitive and brand architecture challenges. As a consultant, I’ve helped Fortune 500 B2C and B2B brands and advertising agencies deliver remarkable results through rock-solid brand fundamentals, insight-led innovation and communication, and team capability-building.