Insight Discovery & Targeting

Our Insight Discovery and Targeting work is informed by social listening in combination with faster, lower-cost alternatives to traditional research.

  • Insight Discovery – Discover consumer / customer insights that create new possibilities to drive growth, often leveraging “Jobs-to-be-Done”.
  • Actionable Segmentation – Create actionable segmentations that structure the market in ways that enable advantage; make existing segmentations more actionable.
  • Sweet-Spot Targeting – Make target choices that balance precision with sufficiency and long-tail penetration requirements; create actionable 360° profiles and personas.
  • Winning with New Generations – Reflect cultural, generational shifts and differences in targeting choices (Gen X, Gen Y, Gen Z), while balancing future-focus with needs to serve older cohorts.