Transformational Innovation / Adjacencies Including Retail Sell-In Story

  • Brand Stretch – Understand how far you can stretch a Brand to capitalize on emerging trends and when new Brands are needed
  • New Growth Vectors – Identify, assess, and shape new growth opportunities inclusive of both product/service and commercial innovation
  • Transferable Points-of-Difference – Create right transferable points-of-difference to drive equity-building growth via adjacencies