I am a brand strategist and consumer behavior expert with a proven track-record of helping brands make smarter decisions and tell better stories. My passion for consumer insight-mining and big idea generation began in brand management at P&G, where I led 12+ successful global product and sub-brand launches on flagship beauty brands with complex competitive and brand architecture challenges. As a consultant, I’ve helped Fortune 500 B2C and B2B brands and advertising agencies deliver remarkable results through rock-solid brand fundamentals, insight-led innovation and communication, and team capability-building.
I am passionate about solving tough challenges to help brands and businesses grow. With 20+ years of cross-industry experience, I have a proven track record in general management, brand management, marketing, and marketing communications. I’ve developed & implemented growth strategies across a variety of categories and industries – from some of the world’s favorite food brands, to innovative niche players in PPE, to agricultural tires. Few things get me more excited than a new challenge. I value efficiency, clear communications, and simplifying complex problems. I’m led by data, led by the consumer, and led by experience.
I’m passionate about deeply understanding human, consumer and shopper insights, including the real motivation behind behavior. Building on a background in psychology and 25+ years of strategic brand building, I use a variety of approaches to help clients understand how to build their business with their highest potential target audience – leading insights programs across most markets and most FMCG categories. I’ve also designed and led 50+ innovation and strategic planning workshops using a variety of design thinking and creative problem solving tools from Fortune 100 companies to non-profits.
I love bringing clarity, strategic thinking, and creative problem solving to the toughest brand challenges. Leveraging 20+ years of diverse experience as a client-side Marketing Executive, Agency VP, 3-time Entrepreneur, and Industrial Engineer, I have worked on over 150 brands, from start-ups to $1B+ businesses. I have a proven pedigree of positively impacting business results, brand strength, and organizational effectiveness.
I am a brand builder and chemical engineer. Left and right brained, with a passion for diving deeper to discover true consumer motivations then using problem-solving experience to creatively translate these insights into business-building actions. I have a proven impact over 13 years in P&G Brand Management and R&D, 4 years in non-profits, and as a Brand Strategist across a variety of industries.
I am passionate about growing businesses by deeply understanding consumers and customers. I thrive on leaving legacies in companies to do better marketing and transforming capabilities through game changing strategies that bring best ROI. I have a consistent track record with P&G Latin America for 25+ years, and more recent local and international experience on diverse industries as an advisor and Independent Board Member.
I love to partner with brands to design a clear strategy that step-changes results. For nearly 20 years, I have built brands and organizations while delivering the P&L. In addition to managing several $1 billion brand portfolios at P&G, I have worked with mid-size and digitally-driven startup companies on strategy, branding, and capability-building. I also enjoy training and coaching employees so they learn techniques to leave a legacy on their business.
I am a hands-on builder of businesses, brands, and new products. My 25-year P&G track record includes breakthrough business growth and innovation in a wide range of markets, categories, and business situations, most recently as Vice President / General Manager for the company-wide $3B+ New Business Creation portfolio. I have deep experience with growth strategies, opportunity identification and assessment, brand architectures, and innovation programs.
I am passionate about helping clients solve vexing challenges through human-centered solutions that deliver results. As a practitioner in business for 20+ years, my approach is grounded in deep understanding of business discipline, aided by the imagination of future possibilities that can be inspired by empathy and framing.
Simply put, I am passionate about solving wicked Brand Strategy problems. My past decade of working with and finding solutions for Senior Marketing Leaders across 30 industries, plus my 23 years at P&G (culminating in GM Global Marketing Knowledge & Innovation), provides a powerful foundation to help clients get closer to their goals while helping them shine.