LPA’s team of A-players imagine, create, and practice leading-edge Brand-building approaches and offer custom solutions to tackle your unique and (so far) unsolved challenges. Connect today.
Brand Strategist and
Simply put, I am passionate about solving wicked Brand Strategy problems. My past decade of working with and finding solutions for Senior Marketing Leaders across 30 industries, plus my 23 years at P&G (culminating in GM Global Marketing Knowledge & Innovation), provides a powerful foundation to help clients get closer to their goals while helping them shine.
I am passionate about delighting consumers. My 32 years in Insights and Marketing (including Insights VP at P&G) has included helping over 80 brands discover how to improve their consumers’ lives in a way that enables a deep, long-term connection with them. Understanding what consumers want, and then giving it to them, is a key enabler to our clients’ business growth.
Global Brand Strategist
My passion is collaborating closely with clients to dissect the toughest brand strategy problems and, then, initiating and accelerating decisive change. Early work in GE Venture Capital, 22 years in P&G global marketing (VP/GM), and 7 years of brand strategy consulting across industries has provided cross-cultural awareness, insight and problem-solving skills needed to help you succeed in a rapidly changing world.
Game Changer and
I thrive on game-changing opportunities. My 30+ year career has been fueled by acute foresight enabling me to spot game-changing opportunities -- and build programs to commercialize them. I bring dot-connecting and scenario creation skills that drive product and commercial innovation. I combine Consumer & Market Knowledge (VP P&G) with technical knowhow (ChemE training) to grow Brands.
I am passionate about helping clients solve vexing challenges through human-centered solutions that deliver results. As a practitioner in business for 20+ years, my approach is grounded in deep understanding of business discipline, aided by the imagination of future possibilities that can be inspired by empathy and framing.
I am a hands-on builder of businesses, brands, and new products. My 25-year P&G track record includes breakthrough business growth and innovation in a wide range of markets, categories, and business situations, most recently as VP/ GM for the company-wide $3B+ New Business portfolio. I have deep experience with growth strategies, opportunity identification / assessment, brand architecture, and innovation programs.
I am a consumer / customer focused Brand Strategist with more than 30 years of marketing experience in various categories and regions around the globe. My core belief is that businesses will be more successful if their services or products genuinely improve lives. I have deep expertise in identifying and profiling target customer needs as the basis for powerful business and marketing strategies and executions.
Dr. Carol Berning
Dr. Carol Berning
I am a specialist in consumer behavior, with 40+ years of experience developing and applying state of the art methods for eliciting deep levels of consumer understanding. My PhD in Consumer Psychology, 34 successful years with P&G, and recent advisory work across a range of industries provide a unique platform for developing and applying consumer insights to product development and marketing.
& Capability Builder
I am passionate about growing businesses by deeply understanding consumers and customers. I thrive on leaving legacies in companies to do better marketing and transforming capabilities through game changing strategies that bring best ROI. I have a consistent track record with P&G Latin America for 25+ years, and more recent local and international experience on diverse industries as an advisor and Independent Board Member.
“Leonora was one of 3 outstanding marketing experts who led the creation of P&G's Brand Building Framework, which enhances critical brand-building capacity.”
– A.G. Lafley, Former Chairman and CEO of P&G