I love to partner with brands to design a clear strategy that step-changes results. For nearly 20 years, I have built brands and organizations while delivering the P&L. In addition to managing several $1 billion brand portfolios at P&G, I have worked with mid-size and digitally-driven startup companies on strategy, branding, and capability-building. I also enjoy training and coaching employees so they learn techniques to leave a legacy on their business.

I love helping brands unlock their potential and growth through strategy that drives real impact. Over the past 20+ years, I’ve led global brand portfolios and built high-performing teams across Unilever, GSK, Kellogg, and Kimberly-Clark. Now at LPA, I help companies build brands that deliver profitable growth—modernizing strategy, activating growth engines, and empowering senior talent to lead with confidence. I’m deeply passionate about staying close to the consumer—translating insights into strategies that resonate, differentiate, and drive results.

I am a hands-on builder of businesses, brands, and new products. My 25-year P&G track record includes breakthrough business growth and innovation in a wide range of markets, categories, and business situations, most recently as Vice President / General Manager for the company-wide $3B+ New Business Creation portfolio. I have deep experience with growth strategies, opportunity identification and assessment, brand architectures, and innovation programs.

I am a brand builder and chemical engineer. Left and right brained, with a passion for diving deeper to discover true consumer motivations then using problem-solving experience to creatively translate these insights into business-building actions. I have a proven impact over 13 years in P&G Brand Management and R&D, 4 years in non-profits, and as a Brand Strategist across a variety of industries.

I am driven by a passion for brand transformation, combining over 20 years of expertise in brand building, insight strategy, and innovation to help brands decode consumer behavior and unlock growth opportunities. With a decade at Procter & Gamble and another decade at Radius Global Marketing, I have partnered with top brands across industries—from CPG and healthcare to hospitality and retail—delivering strategies that drive innovation and success.

Simply put, I am passionate about solving wicked Brand Strategy problems. My past decade of working with and finding solutions for Senior Marketing Leaders across 30 industries, plus my 23 years at P&G (culminating in GM Global Marketing Knowledge & Innovation), provides a powerful foundation to help clients get closer to their goals while helping them shine.

My passion and expertise are in developing brand positioning strategies that set up a springboard for growth and, as importantly, then translating those strategies to execution that makes that growth a reality. My specific areas of focus are brand positioning, brand and communication architecture, developing agency briefs and getting the best work from agencies. I bring 30 years of experience at P&G to the table and since retiring from P&G I’ve had the exciting opportunity to apply my expertise to a whole new set of brands in a broad range of industries including the Technology, Consumer Healthcare, Quick-Serve Restaurant, and Appliance Industries to name a few.

I love bringing clarity, strategic thinking, and creative problem solving to the toughest brand challenges. Leveraging 20+ years of diverse experience as a client-side Marketing Executive, Agency VP, 3-time Entrepreneur, and Industrial Engineer, I have worked on over 150 brands, from start-ups to $1B+ businesses. I have a proven pedigree of positively impacting business results, brand strength, and organizational effectiveness.

I am a brand strategist and consumer behavior expert with a proven track-record of helping brands make smarter decisions and tell better stories. My passion for consumer insight-mining and big idea generation began in brand management at P&G, where I led 12+ successful global product and sub-brand launches on flagship beauty brands with complex competitive and brand architecture challenges. As a consultant, I’ve helped Fortune 500 B2C and B2B brands and advertising agencies deliver remarkable results through rock-solid brand fundamentals, insight-led innovation and communication, and team capability-building.

Holly O’Driscoll is a globally recognized master facilitator, strategist, and trainer in human-centered design and leadership, with 25+ years of experience leading workshops and sprints in over 20 countries. Formerly the Global Design Thinking Leader at P&G, she facilitates experiences for leadership teams and organizations aiming to unlock innovation, strategy, and human potential. Holly’s award-winning facilitation has earned her teaching and speaking roles at Harvard, Stanford and other leading universities worldwide.

I have had a lifelong passion for design and that didn’t stop as I moved into the corporate CPG world of branding! I thrive on solving the toughest brand challenges using both left and right brained critical and strategic thinking, design understanding, and business acumen. Spanning across Brand Architecture, Visual Identity, Packaging, Naming, and Innovation, I have had a proven track record of delivering solutions that connect, inspire, and fuel growth. With over 20 years in P&G, serving most recently as Vice President, Design, Global Fabric Care, I also have meaningful experience leading design for Snacks & Beverage and Healthcare categories.

I am passionate about growing businesses by deeply understanding consumers and customers. I thrive on leaving legacies in companies to do better marketing and transforming capabilities through game changing strategies that bring best ROI. I have a consistent track record with P&G Latin America for 25+ years, and more recent local and international experience on diverse industries as an advisor and Independent Board Member.