We’ve created the
Modern Brand Strategy Playbook + Activation Accelerator
to reduce time between strategy work
and in-market activation/business growth.

WHAT WE BELIEVE

  • Is Brand Strategy Dead?

    We think not. Against a backdrop of disruption, marketplace turmoil, and ridiculously crowded marketplaces, Brand Strategy is more important than ever.

  • The Paradox

    Marketers are paying less and less attention to Brand Strategy at a time when it matters more and more. Why the disconnect? Brand Strategy is too often an amorphous, slow exercise focused only on the long-term. It must evolve to drive immediate action and results.

  • The Solution

    LPA has created the Modern Brand Strategy Playbook + Activation Accelerator. We combine strategic rigor with action bias to deliver remarkable results in remarkably little time.

About LPA A Players, No Layers®

We’re a whole brained and whole-hearted partner. We don’t just care about Brands. We care about you. We’re obsessed with making our clients shine. That’s why 90% have us back. Meet our A-Players

ABOUT LPA A-Players, No Layers®

We’re a whole brained and whole-hearted partner. We don’t just care about Brands. We care about you. We’re obsessed with making our clients shine. That’s why 90% have us back. Meet our A-Players

We’re true experts in Brand Strategy – doing and teaching. Our track record speaks for itself:

  • Growth on 50+ brands and counting

  • Direct impact on P/E transactions

  • Fast & Agile – Strategy + Activation Plan in as little as 30 days

“With a lot of consulting firms, we get Junior people learning on our dime. With LPA, we only work with top notch, highly experienced folks.”

– Fortune 500 Chief Growth Officer

Capabilities & Services

From a complete reboot of your brand strategy and organizational capability, to simply helping get good work over the finish line – we offer capabilities and services to bring a winning clarity to the job at hand.

Modern brand strategy & activation accelerator

Disruptive Landscape Understanding
  • Disruption Audit & Action Plan – Understand forces / disruptors who will reshape your industry and strategize around how to play them to your advantage.
  • Landscape Assessments – Answer a set of future-focused and proprietary questions to reveal exactly what we need to know to drive growth. Leverage social listening, Brand Ambassadors, and counter-thinkers.
Insight Discovery & Targeting

Our Insight Discovery and Targeting work is informed by social listening in combination with faster, lower-cost alternatives to traditional research.

  • Insight Discovery – Discover consumer / customer insights that create new possibilities to drive growth, often leveraging “Jobs-to-be-Done”.
  • Actionable Segmentation – Create actionable segmentations that structure the market in ways that enable advantage; make existing segmentations more actionable.
  • Sweet-Spot Targeting – Make target choices that balance precision with sufficiency and long-tail penetration requirements; create actionable 360° profiles and personas.
  • Winning with New Generations – Reflect cultural, generational shifts and differences in targeting choices (Gen X, Gen Y, Gen Z), while balancing future-focus with needs to serve older cohorts.
Authentic Brand Positioning
  • Competitive Brand Positioning / Value Proposition – Position with eye toward achieving resonance, advantage, and cultural relevance in context of disruptive landscape.
  • Brand Stretch – Understand how far you can stretch a Brand to capitalize on emerging trends and when new Brands are needed.
Value Reframing & Value Sweet Spot
  • Value Reframing – Significantly improve value perception of brands/offerings (vs. lower priced competitors) by reframing value in customer communications. This is a very fast and low cost way of driving near-term growth on brands/offerings that face value barriers.
  • Value Sweet Spot – Optimize Category and/or Brand portfolio of offerings to hit different “value sweet spots” for different consumers/customers. Success looks like different offerings optimized to meet unique needs of different targets vs. diluting premium priced offerings to allow a lower price.
Omni-channel Brand Architecture
  • Omni-Channel Brand Architecture – Create organizing systems that improve shop-ability, enhance satisfaction, and reveal new growth vectors; impacts sales, design, communications, and innovation.
Transformational Innovation / Adjacencies
  • Brand Stretch – Understand how far you can stretch a Brand to capitalize on emerging trends and when new Brands are needed
  • New Growth Vectors – Identify, assess, and shape new growth opportunities inclusive of both product/service and commercial innovation
  • Transferable Points-of-Difference – Create right transferable points-of-difference to drive equity-building growth via adjacencies
Activation Accelerator
  • Table-Top Discovery – Compare current activation program – at each step of journey – to new strategic choices. Identify key gaps/opportunities (start, stop, continue).
  • Levers Brainstorm – Brainstorm top opportunities across each activation lever (e.g., in QSR – menu itself, menu board, in-store experience, social media, PR, partnerships, packaging).
  • 90-Day Activation Plan – Develop specific 90-day plan toward activation of brand strategy – drawing on other activation focused work (above).
  • Inside-Out Brand Clinics – Build internal (and external partner) understanding and commitment to your positioning choices, a key enabler to external success.
  • Agency Briefings that Invigorate Creatives – Create right combination of documents and experiences to build both understanding and enthusiasm necessary for breakthrough creative work. Our bias is for an integrated briefing approach for both omni-channel big ideas and media programs.

Brand Building Capability 

Next Gen Brand-building Frameworks

Agile Next Gen Brand Building Frameworks – Create custom frameworks that reflect the chaotic landscape and embed best-practices across organizations; include common concepts and language to drive clarity and productivity

Sticky Training that Fuels Results
  • Sustainable Best Practice Adoption – Develop a set of integrated tools to train marketers in a way that drives sustainable adoption of new practices
  • Accelerator Workshops – Step-change capability of your Marketing organization via customized, expert-facilitated workshops to address your most pressing business needs
  • CMO “Marketing Hour” – Create forums where CMOs and Senior Marketing leaders can communicate priorities across organization, inspire with internal & external stories, and build morale / community

“I meet a lot of marketing firms who waste my time. With LPA, there was zero waste in the process.”

– CEO Beauty Appliance Co

≈ 90% of the clients we’ve served have us back. Clients we’ve served

“LPA’s experience eclipses anyone else I could have hired for Brand Architecture.”

– VP F&B

Partners

At times, we seek out like-minded partners to help you reach your goals. No obligations or arrangements that would compromise the work – just A-level organizations we trust and know can deliver, including: