LPA | Brand Strategy & Activation Consulting | Leonora Polonsky & Associates

Creators of the Modern Brand Strategy Playbook +
Activation Accelerator™,
LPA is a wholehearted partner in delivering strategy with advantage, activation with speed, and growth that leads.

PHILOSOPHY

We are obsessed with building brands

In a market defined by unprecedented complexity and change, strategy with advantage and activation with speed become nonnegotiable.

LPA is a whole-brained, wholehearted partner – A-Players with No Layers from start to end – obsessed with helping ambitious brands cut through complexity and unlock transformational growth. That is our edge. It’s what sets us apart.

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Leonora Polonsky

Founder, Brand Strategist & Capability Builder

Juanita Pelaez

Chief Growth & Strategy Officer

Amanda Hill

Brand Architect

Erin Lang

Brand and Insight Strategist

Krissy Little

Brand Strategist

Brad Lang

Brand and Innovation Strategist

Emily Coury

Brand Strategist

Brooke Finck

Brand and Insight Strategist

Jennifer Merchant

Design and Brand Strategist

Laura Tapia

Communications Strategist and Capability Builder

Holly O’Driscoll

Innovation, Strategy & Teaming Facilitator

Patricia Dimichele

Brand Positioning and Communication Strategist

A-PLAYERS, NO LAYERS^®

Masterful brand builders from start to end.

All former Marketing Execs and Sr. Leaders who consistently deliver growth that leads.

We offer clients decades of proven pedigree and practical experience.

(What we don’t offer: junior consultants, bloated teams and obstructing hierarchy.)

MEET OUR A-PLAYERS

HOW WE WORK

We are built for speed & impact

Brand strategy is more important than ever to drive immediate action and impact. Fortunately, that’s how LPA works.

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FAST & AGILE

Strategy + Activation Plan in as little as 30 days

PRAGMATIC

100% of our time is focused on solutions that can work in the marketplace

NO WASTE

Uber-lean teams, A-Players only

HANDS ON

We roll up our sleeves, delve into details and do the (real) work

SERVICES

We focus on building brands and teams that lead

Our services are designed to build brands with unmistakable competitive edge and equip teams with the clarity, skills, and tools to drive growth that leads.

LPA can be engaged in focused, stand-alone solutions – or integrated programs that bundle our services and address the full brand growth journey.

STRATEGY
with Advantage

Where clarity meets competitive edge. We help teams identify growth opportunities, define who they serve and what matters most to those audiences.

ACTIVATION
with Speed

Strategic clarity becomes market impact - fast. We help bring sharp strategy to life across every touchpoint – equipping teams to activate with precision and speed.

BRAND BUILDING
Training & Capability

Where principles become practice.
We equip marketing teams with tools, skills and frameworks needed to build brands that drive meaningful growth.

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WORK

Remarkable results

in remarkably little time

We’ve driven growth on over 100 brands and counting. Our work does more than speak for itself. It tends to shout.

OTC SUPPLEMENT: CogniSHIELD®

New Brand Creation & Amazon
Launch In Only 8 Months

EARLY CHILDHOOD EDUCATION:
THE GODDARD SCHOOL®

Adding Value To The
Value Of Education

SPECIALTY CHEESE: ALOUETTE®

Saying “Bonjour” To
Brand Reinvention

B2B HEALTH CARE

Very Complex Portfolio.
Very Healthy Outcome

ILLUMINA®: BIO TECH / GENOMICS

From A Single-Minded Benefit
To $1 Billion (In One Year)

Fresh thinking through cross-industry pollination. Across the board growth.

From Fortune 100 giants to pre-revenue startups across B2C and B2B, our track record of driving growth via consumer-centricity, strategic discipline and straightforward pragmatism continues to shine.

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INDUSTRIES