A-players who bring strategic clarity to a chaotic Brand-building landscape.

With the chaos created by the rise in millennials, disruptive business models, and media fragmentation, customer-centric Brand Strategy has become more important than ever.

  • Who should you target? How much should you change to satisfy new generations?
  • Why should they choose you over myriad omni-channel options and disruptors?
  • How far can you stretch your Brand across transformational new pathways?

A strategy that answers these fundamental questions can calm the chaos by focusing 
your organization on the biggest opportunities. LPA-created strategies produce winning 
product / service and communication ideas, inform resource allocation, and build ROI.

Fresh, critical, well-earned insights (and future-state understanding) to help you navigate 
the fractured landscape... so you see where you're going and find new ways to grow.

That’s the LPA difference.

A-Players, no layers.

LPA is a team of true experts – with a stunning breadth of experience – who have repeatedly developed leading-edge, market-proven Brand-building approaches and custom solutions. Learn more about our A-level team, their passions & strengths, and how best to connect.

“With a lot of consulting firms, we get Junior people learning on our dime. With LPA, we only work with top notch, highly experienced folks.”

– Fortune 500 Chief Growth Officer

Capabilities & Services

From a complete reboot of your brand strategy and organizational capability, to simply helping get good work over the finish line – we offer capabilities and services to bring a winning clarity to the job at hand.

Brand Strategy

Disruptive Landscape Understanding
  • Disruption Audit & Action Plan – Understand forces / disruptors who will reshape your industry and strategize around how to play them to your advantage
  • Landscape Assessments – Answer a set of future-focused and proprietary questions to reveal exactly what we need to know to drive growth
Insight Discovery & Targeting
  • Insight Discovery – Discover consumer / customer insights that create new possibilities to drive growth, often leveraging “Jobs-to-be-Done”
  • Actionable Segmentation – Create actionable segmentations that structure the market in ways that enable advantage; make existing segmentations more actionable for your organization
  • Sweet-Spot Targeting – Make target choices that balance precision with sufficiency and long-tail penetration requirements; create actionable 360° profiles and personas
  • Winning with New Generations – Reflect cultural, generational shifts and differences in targeting choices (Gen X, Gen Y, Gen Z), while balancing future-focus with needs to serve older cohorts.
Authentic Brand Positioning
  • Competitive Brand Positioning / Value Proposition – Position with eye toward achieving resonance, advantage, and cultural relevance
  • Inside-Out Brand Clinics – Build internal (and external partner) understanding and commitment to your positioning choices, a key enabler to external success
  • Brand Stretch – Understand how far you can stretch a Brand to capitalize on emerging trends and when new Brands are needed
Omni-channel Brand Architecture
  • Omni-Channel Brand Architecture – Create organizing systems that improve shop-ability, enhance satisfaction, and reveal new growth vectors; impacts sales, design, communications, and innovation.
Transformational Innovation / Adjacencies
  • Brand Stretch – Understand how far you can stretch a Brand to capitalize on emerging trends and when new Brands are needed
  • New Growth Vectors – Identify, assess, and shape new growth opportunities inclusive of both product/service and commercial innovation
  • Transferable Points-of-Difference – Create right transferable points-of-difference to drive equity-building growth via adjacencies
Agency Briefings that Invigorate Creatives
  • Create right combination of documents and experiences to build both understanding and enthusiasm necessary for breakthrough creative work. Our bias is for an integrated briefing approach for both omni-channel big ideas and media programs.

Brand Building Capability 

Next Gen Brand-building Frameworks
  • Agile Next Gen Brand Building Frameworks – Create custom frameworks that reflect the chaotic landscape and embed best-practices across organizations; include common concepts and language to drive clarity and productivity
Sticky Training that Fuels Results
  • Sustainable Best Practice Adoption – Develop a set of integrated tools to train marketers in a way that drives sustainable adoption of new practices
  • Accelerator Workshops – Step-change capability of your Marketing organization via customized, expert-facilitated workshops to address your most pressing business needs
  • CMO “Marketing Hour” – Create forums where CMOs and Senior Marketing leaders can communicate priorities across organization, inspire with internal & external stories, and build morale / community

“I meet a lot of marketing firms who waste my time. With LPA, there was zero waste in the process.”

– CEO Beauty Appliance Co

≈ 90% of the clients we’ve served have us back.

Clients we’ve served

“LPA’s experience eclipses anyone else I could have hired for Brand Architecture.”

– VP F&B

Partners

At times, we seek out like-minded partners to help you reach your goals. No obligations or arrangements that would compromise the work – just A-level organizations we trust and know can deliver, including:

“Strategy helps you make the chaos productive by informing how to best leverage the tools of today.”

– Fortune 500 CMO / Chief Strategy Officer (long-term client)