We’ve created the
Modern Brand Strategy Playbook + Activation Accelerator
to reduce time between strategy work
and in-market activation/business growth.
“Great job by you and your team. I’ve used dozens of consultants and partners over the years. I like your direct ownership and engagement in the work from start to finish. It was fun to do this with you.”
What we believe
Is Brand Strategy Dead?
We think not. Against a backdrop of disruption, marketplace turmoil, and ridiculously crowded marketplaces, Brand Strategy is more important than ever.
The Paradox
Marketers are paying less and less attention to Brand Strategy at a time when it matters more and more. Why the disconnect? Brand Strategy is too often an amorphous, slow exercise focused only on the long-term. It must evolve to drive immediate action and results.
The Solution
LPA has created the Modern Brand Strategy Playbook + Activation Accelerator. We combine strategic rigor with action bias to deliver remarkable results in remarkably little time.
About LPA
A-Players, No Layers®
We’re a whole brained and whole-hearted partner. We don’t just care about Brands. We care about you. We’re obsessed with making our clients shine. That’s why 90% have us back. Meet our A-Players
We’re true experts in Brand Strategy – doing and teaching. Our track record speaks for itself:
Growth on 50+ brands and counting
Direct impact on P/E transactions
Fast & Agile – Strategy + Activation Plan in as little as 30 days
The LPA Difference
Global Tequila Brand Positioning: A 3-Week Sprint to Success
Fortune 500 Board-ready Brand Strategy Best Practices (<1 week)
“With a lot of consulting firms, we get Junior people learning on our dime. With LPA, we only work with top notch, highly experienced folks.”
Capabilities & Services
From a complete reboot of your brand strategy and organizational capability, to simply helping get good work over the finish line – we offer capabilities and services to bring a winning clarity to the job at hand.
Modern brand strategy & activation accelerator
Disruptive Landscape Understanding
- Disruption Audit & Action Plan – Understand forces / disruptors who will reshape your industry and strategize around how to play them to your advantage.
- Landscape Assessments – Answer a set of future-focused and proprietary questions to reveal exactly what we need to know to drive growth. Leverage social listening, Brand Ambassadors, and counter-thinkers.
Insight Discovery & Targeting
Our Insight Discovery and Targeting work is informed by social listening in combination with faster, lower-cost alternatives to traditional research.
- Insight Discovery – Discover consumer / customer insights that create new possibilities to drive growth, often leveraging “Jobs-to-be-Done”.
- Actionable Segmentation – Create actionable segmentations that structure the market in ways that enable advantage; make existing segmentations more actionable.
- Sweet-Spot Targeting – Make target choices that balance precision with sufficiency and long-tail penetration requirements; create actionable 360° profiles and personas.
- Winning with New Generations – Reflect cultural, generational shifts and differences in targeting choices (Gen X, Gen Y, Gen Z), while balancing future-focus with needs to serve older cohorts.
Authentic Brand Positioning
- Competitive Brand Positioning / Value Proposition – Position with eye toward achieving resonance, advantage, and cultural relevance in context of disruptive landscape.
- Brand Stretch – Understand how far you can stretch a Brand to capitalize on emerging trends and when new Brands are needed.
Global Repositioning of Electronics Master Brand: Foundation for Growth
Value Reframing & Value Sweet Spot
- Value Reframing – Significantly improve value perception of brands/offerings (vs. lower priced competitors) by reframing value in customer communications. This is a very fast and low cost way of driving near-term growth on brands/offerings that face value barriers.
- Value Sweet Spot – Optimize Category and/or Brand portfolio of offerings to hit different “value sweet spots” for different consumers/customers. Success looks like different offerings optimized to meet unique needs of different targets vs. diluting premium priced offerings to allow a lower price.
Value Reframing Enables Premium Pricing on Garage Door Technology
Omni-channel Brand Architecture
Omni-Channel Brand Architecture – Create organizing systems that improve shop-ability, enhance satisfaction, and reveal new growth vectors; impacts sales, design, communications, and innovation.
Transformational Innovation / Adjacencies
- Brand Stretch – Understand how far you can stretch a Brand to capitalize on emerging trends and when new Brands are needed
- New Growth Vectors – Identify, assess, and shape new growth opportunities inclusive of both product/service and commercial innovation
- Transferable Points-of-Difference – Create right transferable points-of-difference to drive equity-building growth via adjacencies
Oral Care Device Innovation: Top Quintile New Product Positioning
Activation Accelerator
- Table-Top Discovery – Compare current activation program – at each step of journey – to new strategic choices. Identify key gaps/opportunities (start, stop, continue).
- Levers Brainstorm – Brainstorm top opportunities across each activation lever (e.g., in QSR – menu itself, menu board, in-store experience, social media, PR, partnerships, packaging).
- 90-Day Activation Plan – Develop specific 90-day plan toward activation of brand strategy – drawing on other activation focused work (above).
- Inside-Out Brand Clinics – Build internal (and external partner) understanding and commitment to your positioning choices, a key enabler to external success.
- Agency Briefings that Invigorate Creatives – Create right combination of documents and experiences to build both understanding and enthusiasm necessary for breakthrough creative work. Our bias is for an integrated briefing approach for both omni-channel big ideas and media programs.
Brand Building Capability
Next Gen Brand-building Frameworks
Agile Next Gen Brand Building Frameworks – Create custom frameworks that reflect the chaotic landscape and embed best-practices across organizations; include common concepts and language to drive clarity and productivity
Upskilling Confection Marketing Organization Drives Years of Growth
Transforming Capability of a B2B Health Care Marketing Organization
Sticky Training that Fuels Results
- Sustainable Best Practice Adoption – Develop a set of integrated tools to train marketers in a way that drives sustainable adoption of new practices
- Accelerator Workshops – Step-change capability of your Marketing organization via customized, expert-facilitated workshops to address your most pressing business needs
- CMO “Marketing Hour” – Create forums where CMOs and Senior Marketing leaders can communicate priorities across organization, inspire with internal & external stories, and build morale / community
Upskilling Confection Marketing Organization Drives Years of Growth
Transforming Capability of a B2B Health Care Marketing Organization
“I meet a lot of marketing firms who waste my time. With LPA, there was zero waste in the process.”
Some of the Clients we’ve Served:
≈ 90% of the clients we’ve served have us back.
“LPA’s experience eclipses anyone else I could have hired for Brand Architecture.”
Partners
At times, we seek out like-minded partners to help you reach your goals. No obligations or arrangements that would compromise the work – just A-level organizations we trust and know can deliver, including:
