Our Newest Team Member Has Plenty of Soul
A-players who bring strategic clarity to a chaotic Brand-building landscape.
With the chaos created by the rise in new generations, disruptive business models, and media fragmentation, customer-centric Brand Strategy has become more important than ever.
A strategy that answers these fundamental questions can calm the chaos by focusing your organization on the biggest opportunities. LPA-created strategies produce winning product / service and communication ideas, inform resource allocation, and build ROI.
Fresh, critical, well-earned insights (and future-state understanding) to help you navigate the fractured landscape... so you see where you're going and find new ways to grow.
That’s the LPA difference.
A-Players, no layers.
LPA is a team of true experts – with a stunning breadth of experience – who have repeatedly developed leading-edge, market-proven Brand-building approaches and custom solutions. Learn more about our A-level team, their passions & strengths, and how best to connect.
“With a lot of consulting firms, we get Junior people learning on our dime. With LPA, we only work with top notch, highly experienced folks.”
– Fortune 500 Chief Growth Officer
Capabilities & Services
From a complete reboot of your brand strategy and organizational capability, to simply helping get good work over the finish line – we offer capabilities and services to bring a winning clarity to the job at hand.
Brand Strategy
- Disruption Audit & Action Plan – Understand forces / disruptors who will reshape your industry and strategize around how to play them to your advantage
- Landscape Assessments – Answer a set of future-focused and proprietary questions to reveal exactly what we need to know to drive growth
- Insight Discovery – Discover consumer / customer insights that create new possibilities to drive growth, often leveraging “Jobs-to-be-Done”
- Actionable Segmentation – Create actionable segmentations that structure the market in ways that enable advantage; make existing segmentations more actionable for your organization
- Sweet-Spot Targeting – Make target choices that balance precision with sufficiency and long-tail penetration requirements; create actionable 360° profiles and personas
- Winning with New Generations – Reflect cultural, generational shifts and differences in targeting choices (Gen X, Gen Y, Gen Z), while balancing future-focus with needs to serve older cohorts.
- Competitive Brand Positioning / Value Proposition – Position with eye toward achieving resonance, advantage, and cultural relevance
- Inside-Out Brand Clinics – Build internal (and external partner) understanding and commitment to your positioning choices, a key enabler to external success
- Brand Stretch – Understand how far you can stretch a Brand to capitalize on emerging trends and when new Brands are needed
- Omni-Channel Brand Architecture – Create organizing systems that improve shop-ability, enhance satisfaction, and reveal new growth vectors; impacts sales, design, communications, and innovation.
- Brand Stretch – Understand how far you can stretch a Brand to capitalize on emerging trends and when new Brands are needed
- New Growth Vectors – Identify, assess, and shape new growth opportunities inclusive of both product/service and commercial innovation
- Transferable Points-of-Difference – Create right transferable points-of-difference to drive equity-building growth via adjacencies
- Create right combination of documents and experiences to build both understanding and enthusiasm necessary for breakthrough creative work. Our bias is for an integrated briefing approach for both omni-channel big ideas and media programs.
Brand Building Capability
- Agile Next Gen Brand Building Frameworks – Create custom frameworks that reflect the chaotic landscape and embed best-practices across organizations; include common concepts and language to drive clarity and productivity
- Sustainable Best Practice Adoption – Develop a set of integrated tools to train marketers in a way that drives sustainable adoption of new practices
- Accelerator Workshops – Step-change capability of your Marketing organization via customized, expert-facilitated workshops to address your most pressing business needs
- CMO “Marketing Hour” – Create forums where CMOs and Senior Marketing leaders can communicate priorities across organization, inspire with internal & external stories, and build morale / community
“I meet a lot of marketing firms who waste my time. With LPA, there was zero waste in the process.”
– CEO Beauty Appliance Co
≈ 90% of the clients we’ve served have us back.
Clients we’ve served
Johnson & Johnson
P&G
LiftMaster
Hershey
Invisalign
Humana
Chamberlain
Northface
dish
Michilin
Campbells
Cardinal Health
Catalina
Urbansitter
Kelloggs
Waterpik
Yogi
Nationwide
Southern Comfort
Newell Rubbermaid
McKinney
MMA
ipsos
Merck
the weather company
TheWeather Channel
Weather Underground
Nestle
Conagra
Coats
“LPA’s experience eclipses anyone else I could have hired for Brand Architecture.”
– VP F&B
Partners
At times, we seek out like-minded partners to help you reach your goals. No obligations or arrangements that would compromise the work – just A-level organizations we trust and know can deliver, including:
Acupoll
Rockfish
Snap Advertising
Day1 DTC
“Strategy helps you make the chaos productive by informing how to best leverage the tools of today.”
– Fortune 500 CMO / Chief Strategy Officer (long-term client)