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Industry / Company
Global Healthcare
Customized product and service solutions for hospitals, health systems, pharmacies, ambulatory surgery centers, and clinical labs
Very Complex Portfolio. Very Healthy Outcome.
B2B Health Care Care Marketing - Capability Transformation 90% Coverage + 99% Favorable Feedback
CHALLENGE
- Build world-class marketing capability as growth driver
- Required adaptation of classic marketing best practices to a complex B2B portfolio
- Required linkage to enterprise strategy and elevated role of marketing in delivering growth
SOLUTION
- Company-tailored “way of marketing” framework
- Y 1: interactive 2-day workshops delivered to 400 marketers
- Y 2-4: deep dives on selected topics
- Evolved from full live delivery to e-learning
RESULTS
- Y1 workshops attended by >90% of marketers, ahead of target, driven by word-of-mouth
- Only 1% of attendees viewed as not effective
- Concepts, principles, and tools broadly adopted and impacting business results
- 5-year investment in up-skilling with LPA as strategic partner
Client Feedback
“Simple framework was presented in an approachable way so marketers across the enterprise could relate, regardless of prior experience.”
“LPA provided clear and concise steps and tools that our team could utilize immediately to enhance marketing strategies and plans.”
“LPA helped us get very clear on critical gaps that our teams must address to improve results.”