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Industry / Company
Food & Beverage CPG
From Portfolio Puzzle To CEO-Backed Growth Plan
A new category strategy clarified the role of seven brands and aligned teams in just 7 weeks.
CHALLENGE
- Snacking mega category is undergoing a pivotal shift driven by intensifying competition and evolving consumer expectations
- Company faced a critical need to define a winning category strategy that clarified the portfolio role of its 7 brands across core and adjacent spaces to accelerate growth
SOLUTION
- 2 A-Player team with strong category strategy and portfolio innovation experience
- Delivered a revamped category strategy and roadmap leveraging the full brand portfolio to maximize consumer share of wallet and align internal and external stakeholders
- Developed a growth story for senior leaders to engage investors and retailers, reinforcing value creation and right to win
RESULTS
- In 7 weeks, the revamped strategy guided the team to make clear portfolio choices and define a brand-by-brand growth map
- Work was presented to the Americas President and Company CEO, receiving full endorsement for implementation
- Already well-embraced across the organization, with strong internal alignment and momentum ahead of market launch
Client Feedback
“Huge thank you to LPA for the thinking, frameworks and vision you brought to the category strategy workstream. You pushed our teams to look at the category with more diligence and details. You articulated a simple yet inspiring vision. You organized how to put forth a future oriented plan for a quite complex portfolio.”