.jpg)
Industry / Company
Confection
Revenue Up Over 25%. Sweet!
Confection Marketing Up-skilling Contributes to 25% Growth in 3 Years
CHALLENGE
- Senior marketing leadership needed to overcome “wild west” syndrome including confusing proliferation of brand-building approaches, concepts, tools, and terminology
- LPA was engaged to develop a singular, signature approach that could galvanize marketing organization behind cutting-edge, future-ready best practices optimized for industry and company
- Solution needed to honor past success while challenging status quo to meaningfully advance practices
SOLUTION
- LPA created best practices for brand building to drive meaningful top-line growth
- Tailored to reflect high-impulse Category and importance of winning in store
- Deliverables included high-level framework and click downs on key topics (success principles, watch-outs, case studies, tools / templates to accelerate adoption)
- Created approach and materials to drive fast and broad awareness and adoption
RESULTS
- Achieved unprecedented speed in global adoption
- 100% of 250 marketers and agency partners within 6 months
- Among highest company training workshop scores ever
- Leadership credits work with contributing to exceptional results over a 3-year period. Revenue up +25% over the 3 years following framework launch
- Company revenues grew steadily during the three years following broad adoption of new practices:
- Year 1: Revenue +7%
- Year 2: Revenue +9%
- Year 3: Revenue +7%
Client Feedback
“We are on path toward becoming one of the top marketing organizations on the planet. None of this would have been possible without LPA’s counsel, guidance and leadership.”
“LPA is a leading expert on marketing and branding. LPA helped us understand what it meant to be world-class, then helped build the strategy and plan to transform the organization globally."