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Industry / Company
The Goddard School®
Early Childhood Education
Adding More Value To The Value Of Education.
The Goddard School® — A Compelling Value Story
CHALLENGE
- Given childcare / early childhood education costs are a very significant expenditure for young parents, a key opportunity for The Goddard School® was to tell a more compelling story around the brand’s excellent value for the money
SOLUTION
- LPA led a Value Reframing effort to redefine Goddard’s value story through:
- Review of parent motivators and value-related data
- Value Reframing Workshop yielded 30–40 new messaging ideas that were refined by LPA post-workshop
- Quant testing to identify claims that best elevated interest and value perceptions
- Development of a toolkit for franchisees to apply proven messages locally (client led)
RESULTS
- 5 winning claims showed high potential to drive interest and positive value perceptions
- Toolkit adopted systemwide, enabling consistent, compelling value messaging
- Improved alignment between national and franchise communications
- Stronger perception of Goddard as “worth the premium” among parents
Client Feedback
“The LPA Team lead was very good at what she does. She had a strong orientation toward understanding our business. She used that knowledge - asked a lot of good questions. Output of that work was just outstanding and is favorably impacting our business.”