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Industry / Company
CogniSHIELD®
Health/Wellness - OTC
Supplements
Think Fast: New Brand Creation & Amazon Launch In Only 8 Months.
CogniSHIELD® Amazon Launch -Big Brand Discipline / Startup Agility
CHALLENGE
- Exciting pre-market startup opportunity based on four decades of leading-edge brain health science
- Goal: launch a brain health supplement into US Amazon and China JD.com to help fund longterm R&D programs and raise awareness of emerging brain health treatment options.
- Small internal team: little experience in consumer products, branding, retail, or Amazon/DTC commercialization
SOLUTION
- Create a new brand from scratch in the right way – get it to market quickly and affordably, while seeding and protecting the massive longterm global potential (US, China, other)
- Leverage Founder, Dr. Rudy Tanzi, and his Harvard / Mass General credentials to create awareness for brain health and emerging best practices for Alzheimer’s treatment and prevention
- Guide on overall business strategy – where to focus, how to sequence growth plans, what partners to consider, inputs to current partnership proposals, etc.
- Be agile and budget-conscious – startup with no revenue with high internal funding needs for major research and development programs against their mission to eradicate Alzheimer’s Disease
RESULTS
- THE STORY IS STILL BEING WRITTEN!
- CogniSHIELD® soft launched on Amazon in July 2025, giving us the chance to build supply chain muscle, gather early consumer learnings, and obtain exciting new clinical data
- Early results are strong, exceeding daily sales goals and learning a lot, while getting the flywheel going on ratings and reviews on a product that takes some time for triers to fully experience its benefits
- The road ahead is even stronger: a steady drumbeat of tentpole events, product line expansions, and new distribution planned for 2026
- Because the foundations are right, the brand is ready to scale in a big way. And we’re proud to be part of a mission with the power to positively impact so many lives and families
- From Zero to Amazon in 8 months... and one step closer to helping people match their brain span to their life span
Client Feedback
“Thank you for joining the CogniShield® team. Without LPA - and the resources you brought to bear - we would still be in the starting blocks. We are well on our way. First revenue recorded this week and 50 cartons of CogniShield left yesterday for 5 Amazon Distribution Centers. The journey is just beginning. Thank you for your key contribution to our success.”