Industry / Company

Personal Care

Double-Digit Growth. Beautiful!

Global Personal Care: Architecture & Innovation Fuel Double-Digit Growth with 50%+ Growth from Innovation and +180 Bps Gross Margin Percent

CHALLENGE

  • Refresh a global brand architecture of a $1.5 billion brand to better align to new category strategy and inspire next generation of innovation
  • Brand facing business softness due to intense competitive pressure
  • Organization at the precipice of shift from regionally-led to globally-led

SOLUTION

  • LPA’s lean team (2 A-Players) developed brand organizing system and cluster matrix for global brand and aligned regional leaders
  • Created a new global architecture to drive implementation, including:
    • Innovation strategy and criteria
    • SKU lineup and hierarchy
    • Shelf priorities recommendation
    • Design inspiration
  • Developed nearly 50 new product concepts for each architecture cluster

RESULTS

  • Accelerated to double-digit global organic growth, significantly ahead of category
  • +180 bps GM% improvement driven by premium innovation
  • +50% of growth coming from innovation
  • Rave reviews from CEO and Executive Leadership Team

Client Feedback

“LPA was the strongest strategic partner I could have asked for to build and launch our brand’s first global architecture, one that was fully embraced across every market. They also transformed that architecture into a tangible, differentiated, benefit-driven innovation pipeline that has already fueled meaningful, transformational growth."

— Global Business Unit VP

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