.jpg)
Industry / Company
Food & Beverage CPG
Driving A Sweet & Speedy Path To Success.
Snacking: Brand Relaunch Sprint Drives Successful Turnaround
CHALLENGE
- Prior to engaging LPA, company had conducted qual and quant research, as well as ideation to qualify a restage concept for a rapidly declining snack brand.
- 30 restage concepts tested including a BASES Restager, most falling in bottom quintiles / none meeting success benchmarks
- LPA was engaged to develop and validate a winning concept for the restage, including packaging and naming
SOLUTION
- LPA recommended target audience and hypothesized relaunch options leveraging historical work
- Used quick qual research to interact directly with target consumers as input to breakthrough relaunch concept
- Engaged and briefed creative / design agency for naming and packaging
- Created a new set of concepts for conjoint testing
- LPA fresh ideas / insights plus close collaboration with Marketing and Insights leadership
RESULTS
- Concept significantly outperformed control in conjoint testing and met success benchmarks
- Significant breakthrough in only 2 months vs. years of past work
- Qualified a name that outperformed current
- Brand re-launched successfully with our work and learnings incorporated
Client Feedback
“After many attempts, by partnering with LPA, we were able to unlock the potential of this Brand with a concept that surpassed BASES action standards was consistent with recent successful launches.”