
Industry / Company
Spirits
3-Week Sprint.Double-Digit Growth.Cheers!
Global Tequila Brand Strategy Drives 11% Growth
CHALLENGE
- Hyper-competitive market; image-driven brand needed stronger differentiation
- Failure to achieve global alignment despite 6 months of meaningful effort and investment
- LPA hired with 3 weeks available to design and facilitate a global brand positioning renewal
SOLUTION
- LPA designed and delivered global, multi-functional workshop informed by landscape assessment and functional / region interviews
- Output: Globally aligned, CMO approved positioning, immediately translated to creative brief
- LPA value-add: Strategic provocateur, objectivity, expertise (strategy, facilitation)
RESULTS
- New creative that tested +24% vs. category averages
- Breakthrough package / bottle design
- Focused strategic / innovation planning
- +11% SALES GROWTH IN TOP MARKET
Client Feedback
“LPA delivered a masterclass in how to help our team get unstuck. The strategic approaches were elegant in their simplicity, and the facilitators were constructive in challenging team members' conventional wisdom, ensuring the outcomes had the right strategic rigor. As important as the results, LPA helped us achieve was how they did it. The result was a profound renewal of trust between the global team and regional leaders.”
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