Industry / Company
P/E Owned Oral Care Devices
Challenge
- Dominant market share in a “sleepy” category
- R&D created two breakthrough products; however, it was difficult to explain benefits to professionals and customers. Internally created concepts were unexciting/unappealing
Solution
- Working with CEO and a Board Member, LPA developed new concepts based on in-depth consumer, competitive, and company understanding
- Uncovered new deep human insight as cornerstone for success and gained consumer input on specific articulations of benefits
Results
- All concepts fell in top quintile for Liking, Value, Uniqueness, and Need Fulfillment, and in 1st or 2nd quintile for Purchase Intent (Vantis testing)
- Volume potential for top concepts exceeded financial goals
- Company acquired by >$4 billion revenue public company. Concepts we created a few years ago currently playing prominent role in portfolio, commanding significant price premium, and generating positive customer ratings and reviews
- High-scoring concepts drove communications, package, and retail plan development
Client Feedback
“I meet a lot of marketing firms who waste my time. With LPA, there was zero waste in the process.”
CEO
“I liked working with A-Players and having A-Players do the work”
CEO