Industry / Company
Global healthcare, services, and customized solutions company serving hospitals, health systems, pharmacies, ambulatory surgery centers, clinical labs, and physician offices.
Challenge
–SVP Enterprise Marketing identified building a world class marketing capability as key growth driver –Success required adaptation of classic marketing best practices to a complex B2B business –Required linkage to enterprise strategy and elevated role of marketing in delivering growth
- SVP Enterprise Marketing identified building a world class marketing capability as key growth driver
- Success required adaptation of classic marketing best practices to a complex B2B business
- Required linkage to enterprise strategy and elevated role of marketing in delivering growth
Solution
- Best practice marketing framework tailored to industry and company
- Interactive 2-day training workshops delivered to 400 marketers including meaningful time for application of concepts, principles, tools
- Based on success of Year 1, LPA has for three consecutive subsequent years created deep dives on selected topics
- Evolved from full live delivery to remote access options to e-learning
Results
- Year 1 workshops attended by over 400 marketers (>90%), significantly ahead of target – despite a significant acceleration in delivery schedule
- Word-of-mouth from early sessions fueled additional suction
- Program highly rated with only 1% of attendees viewing it as not effective
- Strong evidence that concepts, principles, and tools have been broadly adopted and positively impacting business results
- Client has continued to invest in the upskilling journey – now in year four — with LPA as a strategic partner throughout
Client Feedback
“Easy to remember framework was presented in an approachable way so marketers across the enterprise could relate, regardless of their prior experience”
“LPA provided a set of clear and concise steps and tools that our team can utilize immediately to enhance our marketing strategies and plans”
“We got very clear on the critical gaps that our teams MUST address in order to improve results.”