Upskilling Confection Marketing Organization Drives Years of Growth

Leading Global Confection Company

Challenge

• Senior marketing leadership needed to overcome “wild west” syndrome including confusing proliferation of brand-building approaches, concepts, tools, and terminology
• Wanted a singular, signature approach that could galvanize marketing organization behind cutting-edge, digitally-relevant best practices optimized for industry company
• Right solution would honor thinking that made the company successful, while challenging it to raise its game by meaningfully advancing/updating practices

Solution

• Created best practices for Brand Building to drive topline growth
• Tailored to reflect the high impulse nature of Category/importance of winning in store
• Deliverables included high level framework and click downs on key topics (success principles, watch-outs, case studies, tools/templates to accelerate adoption)
• Created  approach and materials to drive fast and broad awareness and adoption

Results

• Achieved unprecedented speed in global adoption
  • 100% of 250 marketers and agency partners within 6 months
• Among highest company training workshop scores ever
• Leadership credits this work with contributing to exceptional results over a 3 year period. Revenue up +25% over the 3-years following framework launch
  • Company revenues grew steadily during the three years following broad adoption of new practices designed to drive topline growth
    • Year 1: Revenue +7%
    • Year 2: Revenue +9%
    • Year 3: Revenue +7%

Client Feedback

“We are on the path toward becoming one of the top marketing organizations on the planet. None of this would have been possible without LPA’s counsel, guidance and leadership.”

VP Global Marketing Excellence

“LPA is a leading expert on Marketing and Branding. LPA helped us understand what it meant to be world-class, then helped build the strategy and plan to transform the organization globally.”

VP Global Marketing Excellence