A-Players,
No Layers®

LPA’s team of A-players imagine, create, and practice leading-edge Brand-building approaches and offer custom solutions to tackle your unique and (so far) unsolved challenges. Connect today.

Leonora Polonsky

Brand Strategist and
Capability Builder

Leonora Polonsky

Simply put, I am passionate about solving wicked Brand Strategy problems. My past decade of working with and finding solutions for Senior Marketing Leaders across 30 industries, plus my 23 years at P&G (culminating in GM Global Marketing Knowledge & Innovation), provides a powerful foundation to help clients get closer to their goals while helping them shine.

View LinkedIn Profile

Amanda Hill

Brand Architect

Amanda Hill

I love to partner with brands to design a clear strategy that step-changes results. For nearly 20 years, I have built brands and organizations while delivering the P&L. In addition to managing several $1 billion brand portfolios at P&G, I have worked with mid-size and digitally-driven startup companies on strategy, branding, and capability-building. I also enjoy training and coaching employees so they learn techniques to leave a legacy on their business.

View LinkedIn Profile

Erin Lang

Brand and Insight Strategist

Erin Lang

I am a brand builder and chemical engineer.  Left and right brained, with a passion for diving deeper to discover true consumer motivations then using problem-solving experience to creatively translate these insights into business-building actions.  I have a proven impact over 13 years in P&G Brand Management and R&D, 4 years in non-profits, and as a Brand Strategist across a variety of industries.

View LinkedIn Profile

Phyllis Jackson

Game Changer and
Brand Strategist

Phyllis Jackson

I thrive on game-changing opportunities. My 30+ year career has been fueled by acute foresight enabling me to spot game-changing opportunities — and build programs to commercialize them. I bring dot-connecting and scenario creation skills that drive product and commercial innovation. I combine Consumer & Market Knowledge (VP P&G) with technical knowhow (ChemE training) to grow Brands.

View LinkedIn Profile

Cindy Tripp

Branding and
Design Strategist

Cindy Tripp

I am passionate about helping clients solve vexing challenges through human-centered solutions that deliver results. As a practitioner in business for 20+ years, my approach is grounded in deep understanding of business discipline, aided by the imagination of future possibilities that can be inspired by empathy and framing.

View LinkedIn Profile

Brad Lang

Brand and
Innovation Strategist


Brad Lang

I am a hands-on builder of businesses, brands, and new products. My 25-year P&G track record includes breakthrough business growth and innovation in a wide range of markets, categories, and business situations, most recently as Vice President / General Manager for the company-wide $3B+ New Business Creation portfolio.  I have deep experience with growth strategies, opportunity identification and assessment, brand architectures, and innovation programs.

View LinkedIn Profile

Mike Malenfant

Go-To-Market Strategist

Mike Malenfant

I’m a decisive, results oriented, dynamic sales and shopper marketing leader with a proven track record for driving strong top and bottom line results across a broad set of challenging roles. I’m an innovative thinker who finds unique opportunities to build Brands and grow revenue. My work included pioneering use of Shopper Understanding to create powerful value propositions with retail partners.

View LinkedIn Profile

Doreen Bayliff

Growth Architect and
Pivotal Change Leader

Doreen Bayliff

I have thrived as a senior executive leading enterprises from $50M to $3B to step-changed gains in P&Ls and their sustainable underpinnings. Not one for status quo, my experiences span diverse contexts including turnarounds, international expansion, and M&A transitions. Rooted in customers (B2B) / end users (B2C) and the stakeholders who influence them, I love blending transformative thinking with pragmatic resourcefulness to help organizations renew for next-level growth.

View LinkedIn Profile

Laura Tapia

Communications Strategist
and Capability Builder

Laura Tapia

I am passionate about growing businesses by deeply understanding consumers and customers. I thrive on leaving legacies in companies to do better marketing and transforming capabilities through game changing strategies that bring best ROI. I have a consistent track record with P&G Latin America for 25+ years, and more recent local and international experience on diverse industries as an advisor and Independent Board Member.

View LinkedIn Profile