Uber-Experienced
Fast & Agile
Pragmatic
No Waste
Uber-Experienced

Uber-Experienced

While our “roots” are largely in P&G, our curiosity – plus the “gift” of long non-competes – led us to work in > 30 industries.

  • We’ve worked with…
  • products (as simple as a toothbrush, as complex as a smart phone)
  • services (as simple as a babysitter as complex as hospital inventory management)
  • Customers range from a new mom to a farmer to a hospital CEO
  • > 70% of LPA work has had a meaningful B2B element
  • Extensive experience in Health Care
  • health insurance
  • health care logistics / supply
  • biotechnology
  • pharma
  • devices
  • OTC health care

>30 Industries Served

B2C

B2B

Agriculture
Automotive
Marketing Services
B2B Industrial Mining Equipment
Baby Care
Beauty Care
Biotechnology
Child Care (sharing economy)
Cloud Computing
Confection
Digital Marketing Agencies
Digital Marketing Industry Assn.
Direct Selling Health & Beauty
Electronics = mobile, screens, printers, imaging, appliances
Fashion / Apparel
Financial Services
Food & Beverage
Health Care Solutions, Logistics, & Supplies
Health Insurance
Household Durables
Industrial Mining
Insurance
Market Research
Medical Devices
Not-for-Profit – Museums
Oral Care
Pay TV
Personal Health
Pharma
Private Equity
Soft Drinks
Spirits
Tires
Weather Information
Fast & Agile

Fast & Agile

Every project is unique and has its own text-book timeline. However, at times reality gets in the way and we’ve been known to deliver outstanding work on break-neck timing. Our lean resourcing (1-3 people on a project) and extensive experience enable us to achieve remarkable results in remarkably little time.

Example 1

Global Brand Positioning – 3 weeks from start to finish (Tequila Category)

Challenge:

  • An image driven tequila brand facing hyper-competition in its category, needed to find new ways to position itself and differentiate as competing brands had been neutralizing its core equity.
  • A diverse set of geographies and perspectives had prevented the brand from achieving an aligned, renewed positioning over the course of 6 months of various efforts.
  • LPA was hired with 3 weeks available to design and facilitate a global brand positioning renewal to inform critical upcoming milestones – advertising briefing, package design development, and innovation planning.

What we did:

  • Designed / executed fully customized global, multi-functional workshop that was informed by Brand and competitive landscape assessments and cross-functional/cross-region sensing/interviews. LPA played 3 roles: strategic provocateur, objective voice (in controversial conversation), and expert facilitation.

Results:

  • A globally aligned, CMO-aligned, ownable brand positioning was put into immediate use for agency briefings (leading to creative that tested +24% vs. category averages), breakthrough package/bottle design, and focused strategic/innovation planning.
  • Along with the renewed positioning was also a renewed sense of trust between the global team and marketers in the regions, who felt genuinely enrolled in the process.
  • From a business perspective, the Brand positioning renewal was instrumental in the brand achieving +11% Sales Growth in the US over the following year.

Example 2

Fortune 500 Board-ready Brand Strategy Best Practices (<1 week)

Challenge:

  • Marketing Leadership had urgent need to share specific Brand Strategy best practices with their Board-of-Directors to address a specific issue / request.

What we did:

  • We combined our extensive experience / expertise in the Brand Strategy areas of interest AND our deep knowledge of the company, and collaborated with client to deliver Board-ready materials in < 1 week.

Results:

  • Positive top management and Board response, leading to immediate pilot of the proposed approach on a billion-dollar Brand.
  • Pilot completed with positive outcomes, especially in building clarity and alignment around innovation program.
Pragmatic

Pragmatic

100% of our time is focused on solutions that can work in the marketplace. We know the theory, and share / teach it when appropriate, but as former business leaders with P&L responsibility, we’re all about solutions that are practical and actionable.

This is a true differentiator. We know this because we often are brought to the table after multi-million dollar expenditures on solutions that aren’t actionable. We’re invited to the party to take prior work and figure out how to make it actionable.

Another aspect of our pragmatism, we love to roll up our sleeves and get into the details as necessary to ensure solutions will work in the market and drive growth.

No Waste

No Waste

We’re all about solving problems and harnessing opportunities in the most efficient way possible:

  • We create uber-lean teams to get the work done. This maybe one person, often two, at the most three. There’s no time wasted with any bureaucracy on our end, time-consuming internal debriefings, transitions, etc.
  • We don’t create big binders to show how much work we’ve done. We rely on the important deliverables (often on a page or two) and results to demonstrate that we’ve done our homework.
  • No inexperienced people learning on the client’s dime. That’s just part of our A-Players, No Layers approach.
  • We don’t spend time politicking or angling for credit. If we make our clients shine – and they bring us back (as 90% of our clients have) – that’s credit enough.