100% of our time is focused on solutions that can work in the marketplace. We know the theory, and share / teach it when appropriate, but as former business leaders with P&L responsibility, we’re all about solutions that are practical and actionable.
This is a true differentiator. We know this because we often are brought to the table after multi-million dollar expenditures on solutions that aren’t actionable. We’re invited to the party to take prior work and figure out how to make it actionable.
Another aspect of our pragmatism, we love to roll up our sleeves and get into the details as necessary to ensure solutions will work in the market and drive growth.