I am a brand strategist and consumer behavior expert with a proven track-record of helping brands make smarter decisions and tell better stories. My passion for consumer insight-mining and big idea generation began in brand management at P&G, where I led 12+ successful global product and sub-brand launches on flagship beauty brands with complex competitive and brand architecture challenges. As a consultant, I’ve helped Fortune 500 B2C and B2B brands and advertising agencies deliver remarkable results through rock-solid brand fundamentals, insight-led innovation and communication, and team capability-building.
Emily Coury
