Uncover disruptive forces, actionable findings, and strategic implications to unlock growth—leveraging a set of future-focused, proprietary questions and a discerning, agile approach grounded in a thorough assessment of the 5Cs: Consumer, Competition, Category and Company / Brand.

Design winning business and category strategies that identify where to play and how to win, ensuring the biggest opportunities are prioritized. Built to deliver long-term transformational growth and mobilize your organization with clarity and confidence.

Diagnose how a brand is performing across the dimensions that drive growth, loyalty, and competitive advantage—including targeting, positioning, architecture, and key equity drivers such as communication and visual identity. We evaluate both brand strategies and in-market executions across all touchpoints and identify opportunities to strengthen strategy and / or execution.

Deliver a rigorous, insight-fueled evaluation of market dynamics, competitive intensity, category forces, and brand strengths and vulnerabilities. We assess brand equity, relevance to evolving consumer needs, and potential to innovate and expand into future growth spaces. This service helps teams determine where to invest, how to grow, and which brands have the strategic runway to lead.

Decode the strategic anatomy, market execution, and vulnerability map of one or multiple competitors to reveal where they win, where they’re exposed, and how your brand can outmaneuver them. This sprint delivers a clear, actionable view of competitive dynamics to fuel brand strategies with unmistakable competitive edge and sharper innovation and activation to outpace competition. On the flip side, LPA can help build a compelling story showcasing brand potential for companies looking to streamline portfolio via divesting one or more brands.