Identify and prioritize the audiences that matter most and inform the total brand activity system including:

1. Strategic Target – Consumers/customers your brand is built to serve long-term.
2. High-Growth Prospects – Sub-sets of strategic target with outsized potential for near-term growth.
3. Torture-Test Design Targets – Audiences that have exceptionally high standards / requirements.

Note: We first leverage existing research. If it lacks the data needed for an evidence-based audience recommendation, we’ll determine together whether new research or re-analysis is required. For support with new research design, placement, or synthesis, see our Audience Research Advisory service. (Below)

Translate learning needs into smart research design—then manage execution and synthesis to ensure the study delivers the insights required for confident brand decisions. We serve as the single point of contact with the research agency, whether it’s your preferred partner, one we recommend from our vetted network, or a new agency sourced via RFP. You choose your level of involvement—hands-on or hands-off, we’ve got it covered.

Decode emotional triggers and behavioral tensions that drive choice—enabling deeper emotional connection with consumers. These insights fuel brand relevance, unlock innovation that meets real needs, and ultimately build competitive edge that drives growth. We run insight development workshops that build a ranked repository of insights clients can draw on over time.

Note: We begin with existing research. If deep, empathic insights aren’t available, new qualitative work may be required. If so, LPA can support—see our Audience Research Advisory service.

Leverage the Jobs-To-Be-Done framework to go deeper on what priority audiences are ultimately looking for when hiring products or services. Often leads to totally novel solutions / breakthrough innovation opportunities.

(Personas /Holistic Profiling / Journey Mapping)
Create personas, holistic profiles, and consumer journey maps for successful activation.