Craft high-impact briefs, evaluate agency creative through a strategic and consumer lens, and advise on testing approaches that ensure resonance, distinctiveness, and brand alignment. Whether embedded alongside your team or stepping in to fill a strategic role, we help ensure that every idea is built to perform. Includes strategic brief development, creative evaluation and feedback, creative testing advisory, embedded or fractional leadership support.

Accelerate activation of new strategic choices—typically done ASAP after aligning on an updated brand strategy. Scope includes identifying priority levers, assessing current executions for strategic fit, and determining what the brand should start, stop, and continue doing. Offerings include a 1-day jumpstart workshop to pinpoint top opportunities and immediate actions, and a 10-day sprint to develop focused plans that bring strategy to life with speed and excellence.

Optimize a brand portfolio to maximize its performance including strategic pricing guidance, price-pack architecture, channel strategy and executional guidelines.

Reshape marketing communications to significantly elevate value perception with no change in product or pricing. We help brands identify untapped levers, sharpen messaging, and activate for impact. Often requires little or no incremental marketing investment and delivers remarkable results in remarkably little time.

Deliver design strategy rooted in brand positioning to inform a cohesive visual identity across the portfolio and all brand touchpoints. Articulate core assets and how design expresses the brand and creates distinction and competitive edge to win customer choice. Develop design activation plans—including agency briefing and evaluation—and inform design guidelines, templates, KPIs, scorecards, and experience mapping.