Architect innovation frameworks and define the “where to play” sandbox, types, and cadence of innovation to maximize growth. Identify the enablers—such as technology platforms and supply chain capabilities—needed to unlock scalable impact.

Develop portfolio expansion strategy that maximizes growth upside and right to win. Includes delivery of insight-fueled innovation ideas and robust pipelines that are built to meet evolving consumer needs, strengthen brand equity, and be commercially viable. Design thinking workshop available, led by certified experts, combining human-centered insight, AI enabled ideation, rapid prototyping and iteration, and cross-functional collaboration to deliver breakthrough ideas with speed and relevance.

Horizontal: Define most attractive opportunities to expand into new and adjacent categories to capitalize on emerging trends where brands have right to win. Focuses on pinpointing a brand's transferable point-of-difference that can enable unmistakable competitive advantage in new categories.

Vertical: Define opportunities to drive growth by hitting different value sweet spots for different audiences—often resulting in expanding brands to play in different price tiers.

Create breakthrough retail ready narrative that connects innovation to shopper behavior, category growth and retailer strategy.

Unlock major growth from existing products through innovations in business model, distribution channels, packaging / formats as well as new claims, new occasions, and new emotional triggers that reignite relevance and demand. This includes Value Reframing: reshaping customer and consumer communication to significantly elevate brand value perception. We help brands identify untapped levers, sharpen messaging, and activate commercial potential with precision.