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LPA SERVICES:
Strategy with Advantage
THE WHAT
Brand NorthStar
Brand Positioning / Defining Competitive Edge
Craft authentic brand positionings grounded in human truths to build culturally relevant and emotionally resonant brands with unmistakable competitive edge.
Omni-Channel Brand Architecture
Create cohesive, audience-centric organizing systems that improve clarity /shopability, enhance satisfaction, and inspire breakthrough innovation by revealing new growth vectors.
CASE STUDIES
Product / Service Value Propositions
Cascading from the brand-level positioning, articulate the basis for unmistakable competitive edge for specific products, services, or platforms. Includes pinpointing why priority audiences should select your offerings vs. other options in their consideration set.
BRAND BUILDING TRAINING & CAPABILITY
Brand Strategy Training
Train marketing teams to build and evolve brand strategies that drive growth, loyalty, and long-term competitive advantage. This module equips participants with the tools and frameworks to assess brand health, craft authentic and emotionally resonant positioning, and design brand architectures that scale across portfolios and audiences.
CASE STUDIES
Product / Service Value Propositions Training
Train marketing teams to articulate the basis for unmistakable competitive edge for specific products, services, or platforms. Includes pinpointing why priority audiences should select your offerings vs. other options in their consideration set. Emphasizes importance of cascade from brand positioning.
Brand Architecture Training
Train marketing teams on best practices for developing a brand architecture (i.e., portfolio organizing system) that clarifies how current offerings are similar / different to simplify navigation, inspires innovation, builds brand equity, enables a compelling category growth story, and supports rationalization / optimal assortment.